Head of Marketing and Technology
Marketing Leadership
Built on Systems,
Data and AI
Highlights
Hands-on marketing lead who builds the systems behind growth
I run marketing end to end: brand, digital and performance media, lead generation, CRM and the reporting behind it. At ALBA Group in Dubai I built the marketing and lead generation engine that supported revenue growth from AED 120M to AED 365M over four years. I also build the technology myself, from CRM workflows and automated reporting to AI agents that write, qualify and route, so the marketing plan and the systems that deliver it come from the same person.
The Marketing Engine
Three parts that have to work together: demand, conversion and the systems that keep both measurable.
Demand Generation
Performance marketing across Google Ads, Meta Ads, SEO, content and the UAE classifieds channels (Dubizzle, Dubicars). At ALBA Cars this reaches 5.5M+ people a month in the UAE and brings 200,000 monthly visitors to albacars.ae.
CRM and Conversion
Customer journey mapped from first enquiry to booking, with CRM, lead routing and automated sales reporting built around it. In a recent 30-day window: 3,338 leads, 705 booked appointments (21%) and a 22% appointment-to-sale rate.
Automation and AI Agents
Self-hosted agents on OpenClaw and Hermes Agent, n8n workflows and an SEO content agent live on albacars.ae that ranks the brand in the top 3 for major automotive keywords. Less manual work, faster reporting.
AI Agents and Marketing Automation
The agents and workflows I design, host and run myself to take manual work out of marketing, lead handling and reporting.
Self-Hosted Agent Stack
OpenClaw and Hermes Agent
Marketing and operations agents built and run on OpenClaw and Hermes Agent: chat-app gateway, scheduled tasks, persistent memory and custom skills, connected to CRM, email and web tools through Model Context Protocol (MCP).
SEO Content Agent
Live on albacars.ae
An AI agent that researches, writes and optimises content at scale. Running on albacars.ae, where the brand ranks in the top 3 for major automotive keywords in the UAE.
B2B Lead Engine
Signals to Pipeline
Automated lead generation pipeline (n8n, Supabase) that detects buying signals, enriches prospects and routes qualified leads straight into the sales pipeline.
The Gulf Tape
Automated Content Pipeline
Multi-stage LLM workflow with editorial review controls that researches, writes and publishes financial content with minimal manual input.
Exceldash
AI Analytics Dashboards
Turns spreadsheets and connected data sources into interactive dashboards with AI-generated insights, so a marketing team can self-serve its reporting.
Awards & Recognition
Recognised for lead generation and social media performance in UAE automotive
Most Lead Generation Award (Automotive)
Dubizzle
Most Lead Generation Award (Automotive)
Dubizzle
Best Social Media (Automotive)
Dubicars
Professional Journey
A timeline of milestones and achievements
Head of Marketing and Technology
ALBA Group, DubaiJoined as Marketing Manager in 2021 and progressed to Head of Marketing and Technology across the automotive and real estate businesses. Ran the marketing engine (demand generation, conversion and brand) that supported group revenue growth from AED 120M to AED 365M over four years; built the CRM and lead management process end to end; launched marketing for Alba Homes and Alba Innovation Hub; deployed AI agents and automation across marketing, reporting and client engagement.
AI Agents and Marketing Automation Projects
Independent projects, DubaiSelf-hosted agent stack on OpenClaw and Hermes Agent connected to CRM, email and web tools via MCP; a B2B lead engine (n8n, Supabase) that detects buying signals and routes qualified leads into the sales pipeline; and an automated content pipeline with editorial review controls (thegulftape.com).
Marketing Manager (Marketing and Technology)
Val Hala Developments & Real Estate, PortugalOwned marketing strategy, digital marketing and brand positioning for a real estate developer and brokerage. Set up lead generation, CRM and client communication processes, and built campaign reporting and dashboards to improve visibility, sales follow-up and management decision-making.
Marketing Manager (Marketing and Technology)
EMPRO, PortugalLed marketing and technology initiatives across digital channels, brand awareness, customer acquisition and internal process improvement for one of Portugal's leading drinks distribution companies. Produced campaigns, sales collateral and digital assets, and improved reporting, CRM discipline and campaign execution through better use of data.
Real Estate Broker
Sotheby's International Realty Portugal, VilamouraBrokerage for private clients and investors on the Algarve coast.
Bachelor of Business Administration
Algarve University, FaroDiploma in Astrophysics
Universidade Nova de Lisboa, PortugalEarlier roles across Europe, 2007 to 2017
Latest Insights
Thoughts on marketing, technology, and business growth